"A creative mind is quite extended in solo" - Ronak Naneriya
To create innovative spaces and solutions, designers need to listen to and emphasize with the user’s needs. At the core of that understanding, design research is a necessity. It is such a fundamental part to anything related to designing with great experiences giving us the opportunity to uncover insights and to better explore the wider range of ideas. Visualising these ideas is a growing part that enables us to understand and interact with them and equip us to bring our ideas to life.
Design research relies on small sample sizes that can textualise the human experience often bringing the light on articulated needs. It’s qualitative not quantitative. The idea of research is exposed as an inspiration, a jumping off point for great opportunities. Due to the mounting pressures on the creative industry to innovate, design research has gained the momentum as a way of uncovering richer insights which lead to more meaningful products, services and systems.
The aim of design research is ‘Understanding’. It is the process of learning not proving or justifying. Learning and innovation go hand in hand embracing these characteristics. Two techniques we more often use to research are modes of observation and structured interviews.
The modes of observation which are research conducted in context where products and services are actually tested can be used to identify new opportunities and explore ideas. Context offers rich clues far behind what can be seen in a more anonymous setting.
Structured interviews are guided conversations that help build our understanding of the user and their needs. To gain maximum information, the user needs to feel conformable empowering him/her to tell their stories. It is through these methods that inarticulate needs are revealed giving the design innovator an emphatic prospective that informs a decision making process by helping to illuminate the future state of what could be possibly achieved or not.
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